Red Bull New York, one of the flagship franchises of Major League Soccer (MLS), has retained Kitay Productions, Inc., to create a series of original HD animations and other content for the opening of the new Red Bull Arena in March.

Kitay Productions will create player headshots, 3D logos, crowd prompts, backgrounds, and other video content for display on the arena’s HD video scoreboards, field level LED displays, and fascia LED ribbon displays, to give the Red Bulls a clean, edgy, and consistent “look” to their in-arena show in 2010 and beyond.

“This is a wonderful opportunity for us to continue our expansion in the New York metropolitan area,” said company president Joel Kitay.  “We are honored that the Red Bulls enjoyed the work we have done for other sports clients so much that they would retain our services in a similar capacity.”

Not far from the site of the new Red Bull Arena in Harrison, N.J. is the Prudential Center, home of the New Jersey Devils, for whom Kitay Productions has produced a pair of HD team intro videos.  Like the Devils, clients such as the Washington Redskins, Towson University athletics, and Boston University athletics have retained Kitay Productions for creation of original animated content for stadiums and arenas.